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Privacy Policy for The Chairman

Last Updated: June 1, 2026

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At The Chairman (referred to as "we," "us," or "our"), we are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (https://www.upholsteryinsydney.com.au), interact with our social media pages, use our Meta Instant Forms, or engage our services in Artarmon, Sydney, and the surrounding areas.

We comply with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and all relevant privacy amendments concerning digital advertising, transient data collection, and user consent.

1. Information We Collect

We may collect personal information from you in a variety of ways, including when you visit our site, request a quote, fill out a lead form, upload photos of furniture, or engage with our marketing.

The types of personal information we may collect include:

  • Contact Information: Your name, email address, phone number, and postcode (to verify our Sydney pickup/delivery radius).

  • Project Information: Details about your furniture, including physical dimensions, wood/fabric conditions, and digital photographs of the items you wish to have restored or upholstered.

  • Technical and Usage Data: IP address, browser type, geographic location, pages visited, time spent on our site, and interaction data. This may also include "transient data" processed during your interaction with our online forms and calculators.

  • Tracking and Advertising Data: Information collected via cookies, web beacons, tracking pixels (such as the Meta Pixel), and conversion tags (such as Google Tag).

2. How We Collect Your Information

We collect personal information directly from you, as well as automatically through digital tools:

  • Direct Interaction: When you fill out an online contact form, use a Meta Instant Form, email us, call us, or text us photos of your furniture.

  • Automated Technologies (Cookies and Pixels): When you navigate our website, third-party services like Google Analytics and Meta Ads collect automated data about your device and browsing patterns.

3. How We Use Your Information

We use the information we collect for legitimate business purposes, including:

  • Evaluating your furniture projects and providing accurate cost estimates.

  • Processing and executing upholstery and restoration services.

  • Managing customer inquiries, communications, and customer service.

  • Improving our website user experience and internal operations.

  • Delivering relevant, personalised advertisements to you on Google, Facebook, Instagram, and other digital platforms.

  • Analysing the effectiveness of our marketing campaigns (e.g., tracking Google Ads and Meta Ads conversions).

4. Advertising, Cookies, and Third-Party Tracking

To grow our business and reach Sydney locals who require our services, we participate in digital advertising networks. This involves the use of third-party cookies and tracking tools:

Google Analytics & Google Ads

We use Google Analytics to analyse website traffic and user behaviour. We also use Google Ads conversion tracking and remarketing features.

  • What this means: Google uses cookies and device identifiers to show our ads to people who have previously visited our website or who share characteristics with our visitors.

  • Opt-Out: You can opt-out of Google's use of cookies or device identifiers by visiting the Google Ads Settings.

Meta (Facebook & Instagram) Pixel and Instant Forms

We use the Meta Pixel on our website and utilise Meta's Lead Generation tools (Instant Forms).

  • What this means: The Meta Pixel tracks interactions on our website, allowing us to measure ad performance, optimise ad delivery, and build custom audiences for targeting on Facebook and Instagram.

  • Opt-Out: You can adjust your Facebook and Instagram ad preferences or opt-out of interest-based ads via your Meta Ad Settings.

General Cookie Opt-Out

You can set your web browser to reject cookies or warn you when cookies are being sent. Alternatively, you can opt-out of many third-party advertising cookies by visiting the Network Advertising Initiative opt-out page or Your Online Choices (Australia).

5. Disclosure of Your Personal Information

We do not sell, rent, or trade your personal information. We may disclose your information to trusted third parties solely to help us operate our business, including:

  • Service Providers: IT support, web hosting, and CRM/database providers who secure and store our digital files.

  • Advertising Partners: Google and Meta, strictly for executing secure, anonymised target-marketing and conversion-tracking campaigns.

  • Legal Obligations: Where required by Australian federal or state law, or in response to a valid legal process.

If any data is stored with cloud service providers or software-as-a-service (SaaS) tools that utilise servers located overseas, we ensure they maintain rigorous security measures that align with the APPs.

6. Data Security and Retention

The security of your personal data is highly important to us. We implement reasonable physical, technical, and administrative safeguards to protect your personal information from unauthorised access, misuse, disclosure, or alteration.

We retain your personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy, satisfy our warranty commitments, or comply with statutory record-keeping laws. If you submit photos of your furniture, these are kept securely within our project files for reference during the restoration process and are deleted or archived once no longer required.

7. Your Rights (Access, Correction, and Deletion)

Under Australian privacy laws, you have the right to:

  • Request access to the personal information we hold about you.

  • Request that we correct any inaccurate, incomplete, or out-of-date personal information.

  • Request that we delete your personal information from our databases (subject to legal or contractual retention requirements).

  • Opt-out of receiving direct marketing communications from us at any time.

To exercise any of these rights, please contact us using the details below.

8. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or how we handle your personal information, please reach out to us:

If you are not satisfied with our response to a privacy complaint, you have the right to contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

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